E-House (China) Holdings Limited

E-House’s principal business is to provide primary real estate agency services to real estate developers, chiefly to developers of residential properties. Sales and marketing services in the primary real estate market constitute a large portion of our core business.

Our project work typically begins by preparing a customized marketing plan which could include the following:

Develop a signature identity and distinctive brand that are unique to a project.
Establish long-term project awareness among prospective home-buyers in the primary and secondary residential market.
Profile typical buyers and select public relations and advertising companies to design marketing materials and marketing venues based on profiling activities.
Leverage the pictorial library of our CRIC system and incorporate in our marketing and advertising materials elements from past successful marketing and advertising campaigns.
Execute marketing campaigns primarily focused on print media, television, Internet, billboards located in public spaces, housing exhibits and entertainment events.

We establish functional sales offices and outlets on-site for each development project once the project enters the sales phase. Sales staff specifically trained for the project are stationed on location until a large majority of the units are sold.

Our proprietary sales monitoring system allows prospective buyers to view inventories of unsold units on a real-time basis, enabling our sales staff and developers to closely monitor the status of units at various stages in the sales process.

We also generate sales by contacting targeted customers with information on selected projects. We have a nationwide “E-House Membership Club” through which we promote new properties to members based on customer profiling and preferences.