E-House’s principal business is to provide primary real estate agency services to real estate developers of mainly residential properties. Marketing and sales services in the primary real estate market constitute our core business.

Our project work typically begins by preparing a customized marketing plan, developing a signature identity and brand and establishing long-term awareness among prospective purchasers in the primary market. These efforts lead to more successful results for our clients and have the added benefit of contributing toward our future sales relationships in the secondary market. Our marketing efforts cover the print media, television, Internet, billboards at public spaces, housing exhibits and entertainment events.

Our proprietary sales monitoring system allows prospective buyers to view inventories of unsold units on a real-time basis and enables our sales staff and developers to closely monitor the status and adjust the strategies for the sales of units at various stages.

We also generate sales by contacting targeted customers with information on selected projects. We have a nationwide “E-House Membership Club” through which we promote new properties to members based on the customer profiles and preferences.