• E-House,an innovative and data-based real estate transaction service provider in China, has set up its business layouts in 32 cities, with a model of direct management and governance. Relying on three affiliated brands, namely E-House Marketing, CRIC and E-House Fangyou, its featured business covers all aspects from new housing marketing agency services, data application services to real estate brokerage network services, which realizes the full coverage of the real estate transaction service chain, and serves 100% of China's top 100 developers (2017 CREIS Top 100 Developers). The powerful shareholders endorse these services and work together to explore and reach new heights in the post-real estate era.
  •   Memorabilia
  • 2000-2001[Predecessor and Innovation]
  • Shanghai Real Estate Residential Consumer Services Co., Ltd., the predecessor of Shanghai Housing Sales Co., Ltd., was formally established and involved in the real estate marketing agency industry. The agency project was Shanghai Youth Apartments.
  • 2002-2003 [Pioneer in Shanghai]
  • Shanghai Housing Sales Co., Ltd. ranked among the best of the Shanghai real estate marketing agency industry, and was then developed into a benchmarking company in the industry with the business layout nationwide. After that, the company continued to come out ahead of the Chinese real estate marketing agency industry. The prototype of the CRIC information data system was born at the same time.
  • 2004-2005 [E-House (China)]
  • With the introduction of strategic investment, E-House (China) was formally established to realize a new pattern of connection with international capital. At the same time, the new round of nationalization of E-House (China) was accelerated through the development of the Central China region based in Wuhan.
  • 2006 [Establishment of CRIC]
  • CRIC was officially established with the defined strategic development directions for three sectors, including CRIC information collection, technology research and development, and achievement research.
  • E-House (China) launched the "Prairie Fire Program" with a new linkage model of new housing and second-hand housing, opening up a development layout in the western region with Xi'an as a radiation point.
  • 2007 [Listed in the United States]
  • E-House (China) was successfully listed in the New York Stock Exchange. In the same year, the project of the Xi'an Chanba Peninsula was released with innovative marketing for land, sea and air, and a total of 1,848 units was sold on the same day.
  • 2008 [Establishment of Leju]
  • Sina Leju was jointly established by E-House (China) and Sina, accessing the real estate Internet business. In the same year, Evergrande released 18 real estate projects during the National Day festival, amounting to sales of 4 billion Yuan, opening up a new model of major customer services.
  • CRIC China real estate’s decision advisory system acquired an ISO9001:2000 certification.
  • 2009 [First Break of 100 Billion Yuan]
  • E-House (China) real estate agent sales exceeded 100 billion Yuan, achieving the first ten-year plan ahead of schedule. In the same year, the sales of Chateau Star River Pudong reached 4 billion Yuan in 4 hours.
  • China Real Estate Information Group was established by merging CRIC and Sina Leju, and was then successfully listed on Nasdaq.
  • 2010 [Diversified Developments]
  • E-House (China) ushered in its tenth anniversary of establishment, to activate diversified developments by formulating a vision for the new decade and a new five-year strategic plan. The project of Asian Games City in Guangzhou was launched with the innovative model of integrating online and offline customers. Three-dimensional marketing was born and then became well-known in the industry.
  • 2011[Layout in Market Depression]
  • During the market depression, E-House Marketing seized the opportunity for a nationwide strategic plan with the broad market and e-commerce as the breakthrough points. In the same year, the project of Country Garden in Nanjing opened a large-scale marketing strategy, and nearly 50,000 groups of customers were attracted from throughout the entire city. 2,000 units were sold on the same day.
  • 2012[One Body, Two Wings, Three Vertical Lines and Four Horizontal Lines]
  • E-House Marketing adopted the O2O model with one body, two wings, three vertical lines and four horizontal lines. The internal control and personnel training system was strengthened through "barbecue", "examination" and other activities. O2O marketing was launched for the project of Evergrande Venice, achieving sales of 2,500 units, setting a new record in the industry.
  • E-House (China) merged with China Real Estate Information Group, and CRIC became a wholly-owned subsidiary of E-House (China).
  • 2013 [Break of 250 Billion Yuan]
  • With all these competitive advantages, E-House Marketing achieved much progress over three years by strengthening its customer services and seizing market share, and achieved annual sales of more than 250 billion Yuan. In the same year, the project of Evergrande Splendor in Zhengzhou achieved sales of 1.5 billion Yuan in one day.
  • 2014 [Channel Marketing]
  • E-House Marketing opened up a new channel marketing model in the midst of the tremendous changes of social communication. The project of Evergrande Zhaomushan, with the annual sales of 2.1 billion Yuan, became a model of new channel marketing for Evergrande.
  • CRIC fully launched the partner system, and the CRIC2015 system and housing review formally went live.
  • 2015 [Break of 300 Billion Yuan]
  • E-House Marketing achieved annual sales exceeding 300 billion Yuan. The project of Evergrande Ocean Flower Island achieved sales of 12.2 billion Yuan and 1.36 million square meters, and was hailed as a miracle in real estate marketing. In terms of management, the marketing cloud service was developed through the "+Internet", to achieve a substantial increase in management radius and effectiveness.
  • 2016[Incorporation of E-House]
  • E-House was incorporated after the merger of E-House Marketing, E-House Fangyou that was developed by E-House Marketing, and CRIC.
  • E-House Marketing successfully sold 4,000 units from the project of Evergrande Venice Phase III in 5 hours, setting a single-day sales record for E-House Marketing.
  • The innovative CRIC data marketing system was launched online.
  • E-House Fangyou released a new second-hand housing strategy covering 8 cities.
  • 2017[Shareholder Expansion of E-House]
  • E-House completed the shareholder expansion at the capital level, and achieved remarkable results with major customer strategies at the business level. In the same year, E-House Talent College was established to deepen and improve the organization of learning-based enterprises.
  • The CRIC investment decision-making system was launched online. E-House Marketing won the multiple awards for talent cultivation and training. E-House Fangyou ranked second in the industry with more than 4,000 cooperation stores.
 

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